Hi, I’m SB. I work 1:1 with ambitious business owners to close the gap between the value they deliver and how they're perceived, transforming their businesses into solid brands through strategic branding and web design.

Hi, I’m SB — an independent, US based, Strategic Brand & Web Designer. I work 1:1 with ambitious business owners to transform their service based small businesses, into solid brands.

services

01
Logo Design

Investment: Starts at $2K
Timeframe: 2 weeks

Deliverables Include:

Full logo design suite

Up to 3 unique designs

Logo files for all use cases

Logo usage guide

Your logo is the face of your business and its most valuable visual asset. It helps shape first impressions and anchors a brands entire visual identity. A logo that doesn’t look professional can undermine trust. But when it’s crafted well, it becomes a powerful symbol of credibility, pride, and brand recognition.

02
Branding

Investment: Starts at $5K
Timeframe: 4 weeks

Deliverables Include:

Comprehensive brand strategy that defines brand purpose, positioning, persona and messaging

Full logo design suite

Visual identity design system with color scheme, fonts and imagery

Supporting graphics and design assets

brand Touch points and collateral for digital and print

comprehensive brand guide

But a logo is only one piece of the brand. Just as a person is more than their face, a brand is made up of many layers that influence how it is perceived, and branding is the art of shaping that perception. When every element works together consistently, from colors and typography to imagery and messaging, your business shows up with clarity and a visual identity that truly conveys the value you deliver.

A weak brand can obscure your message and block opportunities. But a strong brand helps you stand out and attract the attention of the right audience. It builds credibility, maximizes your impact, and communicates your value so you can charge your worth. When branding is done right, it feels like a natural extension of who you are.

03
Web Design

Investment: $5K – $10K
Timeframe: 4–6 weeks

Deliverables Include:

web strategy, wireframes and Copywriting

Visual design and development

Built in Webflow

scope usually ranges from 1 – 10 static pages

animations and integrations

optimized for all screens sizes

hosting and Ongoing support

user friendly Backend for managing dynamic content

With so many AI and DIY tools out there, the bar to getting a website has never been lower. But having a website and having one that actually grows your business are two very different things. A poorly designed website creates doubt in the minds of prospects, makes your sales process harder, and can cost you opportunities to competitors who appear more credible online, even if your service is better.

A well-designed website does the opposite. It acts as a 24/7 sales and marketing engine by reinforcing your credibility and moving prospects forward so they already trust you before they even reach out, making the sales process faster and easier.

process

While the tools and workflows may change, the core design process remains the same. Strategy before design, everytime.

Hi, I’m SB. I help ambitious business owners close the gap between the value they deliver and how they are perceived — through strategic branding & web design.

Hi, I’m SB — an independent, US based, Strategic Brand & Web Designer. I work 1:1 with ambitious business owners to transform their service based small businesses, into solid brands.

01
Brand Strategy
+

Brand strategy uncovers the 'why' behind your business, defines its vision and the values that help shape brand culture and experience. It gives us a deeper understanding of your audience, competition, and how your business can stand out above the rest. It also involves defining a brand personality and tone of voice, with messaging that resonates and appeals to your target market.

Brand strategy not only informs potential design directions, but also provides the brand clarity that forms the foundation for long-term marketing success.

Deliverables Include:

Brand purpose
brand Positioning
Brand Persona
brand Messaging

02
Brand Design

Brand Identity design, with the logo design at its foundation, also involves creating a distinctive visual style that is applied across all mediums for both digital and print, so that your brands appearance is always on point and looking top notch.

A strong brand identity not only sets your brand apart from the competition but also boosts impact, trust, and credibility when executed correctly and consistently.

Deliverables Include:

logo design
brand identity design
Brand Collateral
brand styleguide

03
Web Design

A well-designed website acts as a 24/7 sales and marketing powerhouse, accessible from anywhere. Our goal isn’t just to create something visually appealing but to build a site that drives real value and growth for your business.

The websites we make are:

Fully custom, responsive, and are built from end to end, from copywriting to design, development, animations, integrations and hosting.
Marketing websites that are typically 5-10 pages.
Built in webflow which not only allows for total design control, but also has a user friendly backend content management system that allows you to make edits and add your own dynamic content like new projects, team members, blog posts etc, without having to worry about plugins, updates or site maintenance.

Deliverables Include:

copywriting & wireframes
web design & Web development
content management system
Hosting, integrations & support

01
Brand Strategy process
+

1

kickoff & discovery

Once the downpayment has been received, you will be sent a discovery survey to fill out in order to extract more information.

2

analysis & research

Upon survey completion, further industry analysis and market research will be carried out in preparation for the virtual workshop.

3

Brand Strategy workshop

The workshop is a collaborative session via video call that helps us establish brand clarity and usually takes anywhere from 2–4 hours.

4

brand Strategy guide

After the brand strategy workshop, all the Insights derived will be distilled and delivered as a brand strategy guide.

02
Brand Design process
+

1

moodboard

The moodboard is based off the brand strategy insights and helps inform the design direction, ensuring there is visual alignment as well.

2

logo design

Logo design is where the real creative work begins. The logo is the face of the visual brand and it sets the tone for the rest of the brand identity.

3

brand identity design

We'll then create a visual design language unique to your brand, with a color scheme, patterns, graphics, icons, textures, imagery and more.

4

brand collateral

After that we can apply your new brand identity visuals across all mediums, for both digital and print, ensuring a cohesive look and feel.

5

brand style guide

The final stage is creating a guide that provides clear instructions on how to apply the visual brand consistently and correctly.

03
web design process
+

1

brand audit

First we need to see if there is a brand in place to work with, and if not, then that will need to be taken care of before web design.

2

website strategy

We'll kick off with a brief meeting to determine the website goals, functionality, site structure and page sections.

3

copywriting & wireframes

The website copy is presented in wireframes in order to make sure that the right content is going in the right place.

4

visual web design

Once the copy and wireframes have been approved, we can begin the visual web design which is based off the brand identity design.

5

web development

After the visual webdesign has been approved, we can start developing the website in webflow.

6

optimization

The design will then be optimized for all screen sizes, along with configuring any integrations, animations, on page SEO etc.

7

launch

The site will be transferred to your own webflow account, we'll set up hosting, connect your custom domain name and go live.

8

training & support

After a brief training session you’ll know how to make edits, update content to the site, and manage the backend with ease.

01
Logo Fix Up
+

Investment: Starts at 1k.

Timeframe: 1 – 2 weeks

This package is ideal for entrepreneurs or business owners who have been in business for a while and already have a logo but might not have the headspace or budget for a comprehensive rebrand. They're just looking for a quick, cost effective but powerful logo upgrade.

Deliverables Include:

1 logo design option
Full logo design suite
Digital profile pics

02
Logo Design
+

Investment: Starts at 2k.

Timeframe: 2 – 4 weeks

This package is ideal for entrepreneurs or business owners who are just getting started but may not be ready to invest in full branding yet.

Deliverables Include:

Up to 3 logo design options
Full logo design suite
Color scheme & font files
Digital profile pics
Basic brand styleguide

03
Full Branding

Investment: Starts at 5k.

Timeframe: 4 – 6 weeks

This package is ideal for entrepreneurs or business owners who already know their business pretty well and are ready to invest in taking their brand to the next level.

Deliverables Include:

Comprehensive brand strategy: includes defining brand purpose, positioning, persona and messaging frameworks
Full logo design suite
Color scheme & font files
Supporting graphics like patterns, textures, imagery, and icons
Design for all digital touch points – profile & cover pics
All required brand collateral, stationary, signage and promotional items
Comprehensive brand guide

03
Branding & Web

The investment could be anywhere from 5–15k+

Bespoke packages typically combine both branding and web design, as web design can only be worked on after branding.

Inquire for more info.

services

01
Brand Strategy

Brand strategy uncovers the 'why' behind your business, defines its vision and the values that help shape brand culture and experience. It gives us a deeper understanding of your audience, competition, and how your business can stand out above the rest. It also involves defining a brand personality and tone of voice, with messaging that resonates and appeals to your target market.

Brand strategy not only informs potential design directions, but also provides the brand clarity that forms the foundation for long-term marketing success.

Deliverables Include:

Brand purpose
brand Positioning
Brand Persona
brand Messaging

02
Brand Design

Brand Identity design, with the logo design at its foundation, also involves creating a distinctive visual style that is applied across all touchpoints, ensuring that your brands appearance remains on point, on point, in alignment with its essence.

A strong brand identity not only sets your brand apart from the competition but also boosts impact, trust, and credibility when executed correctly and consistently.

Deliverables Include:

logo design
brand identity design
Brand Collateral
brand styleguide

03
Web Design

A well-designed website acts as a 24/7 sales and marketing powerhouse, accessible from anywhere. Our goal isn’t just to create something visually appealing but to build a site that drives real value and growth for your business.

The websites we make are:

Fully custom, responsive, and are built from end to end, from copywriting to design, development, animations, integrations and hosting.
Marketing websites that are typically 5-10 pages.
Built in webflow which not only allows for total design control, but also has a user friendly backend content management system that allows you to make edits and add your own dynamic content like new projects, team members, blog posts etc, without having to worry about plugins, updates or site maintenance.

Deliverables Include:

copywriting & wireframes
web design & Web development
content management system
Hosting, integrations & support

process

01
Brand Strategy process

1

kickoff & discovery

Once the downpayment has been received, you will be sent a discovery survey to fill out in order to extract more information.

2

analysis & research

Upon survey completion, further industry analysis and market research will be carried out in preparation for the virtual workshop.

3

Brand Strategy workshop

The workshop is a collaborative session via video call that helps us establish brand clarity and usually takes 2–4 hours.

4

brand Strategy guide

After the brand strategy workshop, all the Insights derived will be distilled and delivered as a brand strategy guide.

02
Brand Design process

1

moodboard

The moodboard is based off the brand strategy insights and helps inform the design direction, ensuring there is visual alignment as well.

2

logo design

Logo design is where the real creative work begins. The logo is the face of the visual brand and it sets the tone for the rest of the brand identity.

3

brand identity design

We'll then create a visual design language unique to your brand, with a color scheme, patterns, graphics, icons, textures, imagery and more.

4

brand collateral

We can then apply your new brand identity visuals across the board, both digital and print, ensuring a cohesive look and feel.

5

brand style guide

The final stage is creating a guide that provides clear instructions on how to apply the visual brand consistently and correctly.

03
web design process

1

brand audit

First we need to see if there is a brand in place to work with, and if not, then that will need to be taken care of before web design.

2

website strategy

We'll kick off with a brief meeting to determine the website goals, functionality, site structure and page sections.

3

copywriting & wireframes

The website copy is presented in wireframes in order to make sure that the right content is going in the right place.

4

visual web design

Once the written copy and wireframes have been approved, we can begin the visual web design which is always based off the brand identity design.

5

web development

After the visual webdesign has been approved, we can start developing the website in webflow.

6

optimization

The design will then be optimized for all screen sizes, along with configuring any integrations, animations, on page SEO etc.

7

launch

The site will be transferred to your own webflow account, we'll set up hosting, connect your custom domain name and go live.

8

training & support

After a brief training session you’ll know how to make edits, update content to the site, and manage the backend with ease.

packages

01
Logo Fix Up

Investment: Starts at 1k.

Timeframe: 1 – 2 weeks

This package is ideal for entrepreneurs or business owners who have been in business for a while and already have a logo but might not have the headspace or budget for a comprehensive rebrand. They're just looking for a quick, cost effective but powerful logo upgrade.

Deliverables Include:

1 logo design option
Full logo design suite
Digital profile pics

02
Logo Design

Investment: Starts at 2k.

Timeframe: 2 – 4 weeks

This package is ideal for entrepreneurs or business owners who are just getting started but may not be ready to invest in full branding yet.

Deliverables Include:

Up to 3 logo design options
Full logo design suite
Color scheme & font files
Digital profile pics
Basic brand styleguide

03
Full Branding

Investment: Starts at 6k.

Timeframe: 4 – 6 weeks

This package is ideal for entrepreneurs or business owners who already know their business pretty well and are ready to invest in taking their brand to the next level.

Deliverables Include:

Comprehensive brand strategy: includes defining brand purpose, positioning, persona and messaging frameworks
Full logo design suite
Color scheme & font files
Supporting graphics like patterns, textures, imagery, and icons
Design for all digital touch points – profile & cover pics
All required brand collateral, stationary, signage and promotional items
Comprehensive brand guide

03
Branding & Web

The investment could be anywhere from 5–15k+

Bespoke packages typically combine both branding and web design, as web design can only be worked on branding.

Inquire for more info.

branding benefits

Clarify your message
improve your credibility
Boost your confidence
stand out from the crowd
communicate your value
charge your worth
market more effectively
maximize your impact

From the bigger picture to the finer details, from strategy to design, I combine the best of both worlds, by delivering comprehensive, strategy-led branding and design solutions, that provide a firm foundation for marketing your business more effectively and with confidence.