Keren Kever Rachel is a non profit organization with a goal of increasing the awareness and connection to Kever Rachel among diaspora Jewry and supporting supporting various social causes connected to Kever Rachel.
The Visual identity is based off of Rachels tomb as it is among the most widely painted landmarks in Jewish art. This helps Keren Kever Rachel be easily recognized and supports their aspired positioning as the ‘go to’ organization for everything Kever Rachel. The warm color theme reflects the organizations caring nature and are also colors associated with the actual tomb, its landscape and history.
“Working with Sholom was an exceptional experience from start to finish. His approach to branding and web design is methodical, strategic, and the results speak for themselves. He took the time to truly understand who we are, and the final product reflected that in every way. Highly recommend.”
Simcha Regal // Generosity Builders, CEO
