PracTac Defense Training is a South Florida–based home defense training company focused on practical, real-world applications for people of all backgrounds and skill levels, with the goal of building a community of everyday defenders. The objective was to create a brand that felt strong yet approachable — confident without being elitist or overly aggressive.
The project began with foundational brand strategy and naming to establish a distinctive, ownable position in the market. From there, the logo and full visual identity system were developed, followed by custom website design and development. Supporting marketing collateral and environmental design ensured consistency across every touchpoint.
